Sunday, February 22, 2009

Wall Street Journal Formula

Hey Laaaaaady! It's the King of Comedy is a perfect example of the Wall Street Journal Formula. The Story starts out with a descriptive lead, describing Jerry Lewis' popularity and his career as a star, writer, director, producer and technical innovator. 

The nutgraf comes along in the second paragraph and explains how on Sunday night he will be honored at the Academy Awards. 
 Photo from Everett Collection
Jerry Lewis with Dean Martin 
 
The body of the story gives details from his life and his extensive career spent in the spotlight. 

The fourth step in the Wall Street Journal Formula is also used in this article, the end of the article showcases works of Jerry Lewis, this allows readers to look into some of his works. They even gave links to one of his masterpieces. 

1 comment:

rachel rothwell said...

Good job finding an example of the wall street journal forumula...your feature story idea sounds good too!